Products designed to connect
Whether they're booklets, maps, or digital apps for 4 or 40,000 acres, they all center on a specific landscape, use a scaled approach for context, and include these common features that promote connection:
Maps and orientation >>
Diagrams and maps show the lay of the land on Earth and in the local landscape. Maps are used creatively to help reinforce understanding of Nature's complexity, and help people explore it. There's also orientation about how to build a relationship with the place, with Nature, and with the Earth.
Local specifics >>
On-the-ground details about the place are described including the sun's yearly course through the sky, the types of rocks, weather, important plants, animals, and communities. They're broken down into the sensations of being there, the personal interactions that can happen, what to look for, and some of the stories behind them.
Samples from the land are pictured to shift focus from stories and abstractions to real life on the ground. Prompts are added to trigger curiosity that starts with a tangible object and leads back to a global story.
Tangible examples >>
They can also be customized to the client's desired message and format. You could commission one for your special landscape today.
Regional stories >>
Entertaining narratives for each realm describe what's happening in broad strokes across larger landscapes. This provides context for understanding why things are the way they are on the ground.
Earth's realms >>
How to make sense of a complex, intermingled Earth? Break it down into relatable realms and lay out their big stories. Not only does this provide context for understanding all the little things on the land, it also reminds us that local is connected to global.