We intuitively like Nature, but few of us know its specifics in the places we visit, or even where we live. That means we miss opportunities to connect with and enjoy the natural world as fully as we could.
the unique expressions of Nature at any one place on Earth
What are the specifics?...
...realizing who lives in the area and understanding a little about their lives
..seeing how the landscape influences the environment and knowing a little about how the land is changing
...recognizing the major plants and knowing a little about their adaptations for survival
..realizing where the water is and inferring a little about its journey
...understanding what's underfoot and intuiting a little about its character
..being aware of the weather and climate and understanding a little about what causes them
...being familiar with the major rocks and knowing a little about their histories
...grasping the interconnectedness of everything and comprehending a little about the relationships
We enjoy the outdoor experience more and add to our sense of connection
Knowing the specifics makes all the difference!...
Every astronaut who has ever seen Earth from space knows it is unspeakably precious, fragile, and essential for our survival. Here on the ground, we're so distracted by everyday life we can't see that truth. Calls to save the planet fade into the other anxieties and fears that shadow our lives. It's time for new strategies, like motivating people through love instead of fear.
More about sustaining Earth >>
Earth is no inanimate object, and as a society we can't keep thinking of it that way. Just a little knowledge of Earth's workings shows this planet is alive through and through. Once we understand it to be a living and breathing being, connecting with Earth becomes that much easier. So does caring about it.
More about connecting with it >>
Nature as an entity, as that interwoven realm of rocks, plants, and animals is straightforward. But society's view of it is not. There's a current of negativity that runs beneath the surface, which prevents most business, government, education, and entertainment from openly embracing Nature or acknowledging our lives depend on it. Understanding this unspoken attitude is the first step toward addressing it.
More about Nature >>
Stories are not simple facts and figures. Much more than that, they account events in an entertaining way. For thousands of years, people have used stories to pass down important information. Why not keep using this tried and true approach? Stories reach audiences that textbook science can't penetrate.
More about stories >>
Studies have shown that people have real psychological needs and benefits that center on Nature. Biophilia is an inherent attraction to Nature, and connectedness with Nature is a state of mind that brings contentment, feelings of belonging, concern for the natural world, and environmentally responsible behavior.
More about our need to connect >>
Science has given us incredible insight into Nature all the way from the planetary down to the molecular levels, information that feeds into our schooling and popular culture. But science is an analytical process that turns Nature's tangible specifics into impersonal abstractions, which are no substitute for a personal relationship with Nature.
More about science >>
Stories and specifics from local lands—crafted using these design features—give people an easy path forward to connect with Nature >>
emphasize everything is precious
motivating people through love works best
speak as if this planet is alive
characterize Nature as a living and breathing being
cover all aspects of the interwoven realm of rocks, plants, animals
unspoken attitudes are recognized
keep it entertaining
convey the important information
subtly refer to the psychological needs and benefits
contentment, feelings of belonging, concern for the natural world, and environmentally responsible behavior
cover the planetary down to the molecular levels
fill it with tangible specifics
facilitate a personal relationship
Your Land Explained brings the specifics and their stories to the marketplace