Photo art with NASA’'s “Blue Marble”

Imagine if you went outside…

...and the earth switched on for you:


you'd feel Earth spinning through space, catch a glimpse of ancient landscapes in the rocks underfoot, sense the trees communicating, and hear a thousand generations in each bird's song. If this doesn't describe your outdoor experiences, we have a path that will lead you there. 

We have it in us
For most of our history we've been surrounded by Nature and bound by strong ties to the land: emotions and empathy for the natural world that haven’t left us, they’re just buried by culture and habit. What would it mean for us—and Earth—if they could be reawakened?
Our lives could be richer
We tap into some of the old emotions when we get outdoors. But the experiences could be more intense, with discovery and engagement every time. It's called connecting with Nature, and it brings all kinds of benefits, from a sense of belonging to greater happiness.

The situation
We like Nature, but we don’t connect. We’ve forgotten how and it isn't a priority in our consumer culture, even though we depend on it for our survival. Maybe that's because it hasn't had the focused development, branding, and promotion that make other products part of our lives.

The need
Earth is powerful, magical, and miraculous once we pay attention, but Nature as we know it is in trouble. Could the marketplace persuade us to respect—even love—Nature once again? Because we know love more compelling than fear when it comes to stepping up and taking responsibility. 
The opportunity
Parks and other wildlands give us contact with Nature but we don't know how to take it further to respect and love. What's missing is a pathway that's available to everyone: one that's rooted in the land, rekindles old abilities, and leads us to rich, new experiences of our world. Let's do this!


See our pathway to connection