Land Explained

It's in us
For most of human history we've lived with reverence for Earth and the natural world, bound by strong ties to the land. These emotions and empathy haven’t left us, they’re just buried by culture and habit. What would it mean for us—and Earth—if they could be reawakened?
 
Our lives could be richer
We tap into old emotions when we get outdoors. But the experiences could be more intense, with discovery and engagement every time. It's called connecting with Earth and Nature, and it brings all kinds of benefits, from a sense of belonging to greater happiness.
 
The situation
We appreciate Earth and like Nature, but we don’t connect. We’ve forgotten how and it isn't a priority in our consumer culture, even though we need it to survive. Maybe that's because it hasn't had the focused development, branding, and promotion that make other products part of our lives.

The need
Earth is still stunning once we pay attention, but what it is and does—Nature—is in trouble. Could the marketplace persuade us to respect, appreciate, even revere Nature once again? Could its drive to innovate be harnessed to rekindle positive emotions and be a force for transformative change?

The opportunity
Parks and other wildlands give us contact with Nature but how do we put aside modern habits to really connect? We need a pathway that takes us there. Land Explained has created one that’s easy, engaging, and anyone can follow it. To start, you just make the choice to opt in.